Bus stop advertising which shows the advertisement at the shelter, The purpose of the advertisement on the bus is to get people attention and to let people read the advertising while waiting bus.When people stand there waiting for a bus they have higher chances to look at the shelter advertising board which promotes the latest product. Bus stop advertising has no time limit to promote, unlike TV advertising and radio advertising they have their working hour. Bus stop advertising has a great visibility, all the driver, pedestrians and bus riders will see the advertising.
some creative bus stop advertising in the worlds.
IKEA Bus Stop
Real sofa from IKEA was placed in a bus stop shelter. It can let people try the sofa while waiting bus.
McDonald’s: Free coffee bus shelter
McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. A transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Fitness First: Bus stop
This fitness first bus shelter in Rotterdam, Netherlands boldly displays your weight using scales built in to the seats. Yes, the weight is in kilograms.
Bus stop – Only use electricity when you need it.
This bus stop advertising highlights the importance of saving energy by only illuminating the shelter when it is occupied. It only use electricity when you use the bus stop.
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